If you’re tired of trying to do all the things to make your business work, and know there has to be a better way to build a business and life you love, you’re in the right place.

Yes, this is your business, but you don’t have to figure it all out on your own.

This is your invitation to intentionally design your business to work for you.

Deep down, you know you’re here to make a difference.

You started your business with the best of intentions.

You had this beautiful vision of how you would be able to help others through doing work you love, while also having the time and flexibility to enjoy the life you want to live.

And to your credit, you’ve already had some success.

The clients you’ve worked with adore you and rave about your work.

You’ve made some money in your business – perhaps not what you’d envisioned – but it’s a start.

When you’re able to stay in your zone of genius and do the work you love, it feels like a dream come true.

And yet, your everyday reality isn’t quite what you’d imagined…


  • You love your clients – you just wish there were more of them…or that they were easier to find when you had an opening.
  • You’re grateful for the income you’ve made…but it feels like you’re always stuck in feast or famine
  • You love the work you do…but it’s feeling like you have less and less time for that because of all of the other tasks you “have to” do to keep your business running
  • The “lifestyle business” you dreamed of running is somehow running you – you have a hard time shutting down at night and wake up stressed in the morning – already feeling behind because of your neverending to-do list

The truth is…. no matter what you try, your everyday reality just isn’t living up to your vision.

Deep down, a part of you knows there has to be another way – a way to build a business that supports you and the life you want to live.

Whether you’re struggling to build momentum and finally get your business off the ground or you’re on the verge of burnout because your “lifestyle business” is taking over your life, you’re in the right place.

Hi, I’m Becky Lyter McCleery, and I’m an Online Business Strategist for heart-centered women with service-based businesses, and I’m so grateful you’re here.

I love the details.  I love taking a big idea and breaking it down into actionable steps.  I love planning and figuring out the best way we can bring your brilliant vision to life.

At heart, I’m a nurturer. I love listening to your big ideas, your worries and frustrations, and even more, I love cheering you on. I love helping women make their dreams a reality, and celebrating each step of the journey alongside you.

When we work together, you bring the dream, I help you define the details, and together we co-create your most inspired vision for your business. 

Our work together empowers you as you gain greater clarity and confidence in yourself and your vision for your business; creating space for you to enjoy more time with your loved ones, while making the difference you’re here to make and doing the work that lights you up.

Yes, this is your business, but you don’t have to figure it all out on your own.

I believe we can do so much more good when we join together, and it would be my honor to walk with you, offering support and encouragement along the way.

And if you need a bit of encouragement right now, here’s what I know for sure:

If you’re willing to commit to yourself and your vision, and if you’re willing to put in the time and work to build a solid foundation, you can absolutely build a sustainable business that supports you and the life you want to live.

If you’re like most of the heart-centered business owners I know, you didn’t start your business because you wanted to own a business.

You began your business because you wanted to do work that’s meaningful and makes a difference, in a way that supports the life you want to live.

The only problem is that while we’re amazing at the work we do, most of us don’t have any idea how to build a sustainable business.

So as intelligent, independent women, we set out to learn. And the online space is filled with “experts” claiming that if you do this or that or simply follow their system, you’ll absolutely succeed in business.

We sign up for every freebie, spend hours watching webinars and enroll in more and more courses, all with the hope that THIS new strategy or THIS new system will be IT – THIS will be the change we’ve been seeking, THIS will finally make our business work.

And to give some of these “experts” credit – some of their systems work. We might buy in and have a bit more success on the other end. And yet, it’s still not working as we’d imagined. It can feel like we’re stuck in this endless cycle of seeking, learning, and trying to make our business work.

If this is where you are, I understand and I’ve been there, too.

When I was a kid, I dreamed of being a teacher. Even as I started my teaching career, I thought I had it all figured out – I’d have the perfect balance of doing work I loved and being able to enjoy family time in the evenings, on weekends, and throughout school breaks.

Yet when I became a mom in 2007, I realized that just wasn’t going to work. I was trying to fit my family in around my job, but what I really wanted was a career that allowed me the freedom to put family FIRST.

After months of brainstorming and searching, I decided to be a life coach. I started my coach training and learned all about coaching.

I completed my certification the week I gave birth to our second child in 2009. Again, I thought I had the “perfect” plan in place. I had the security of my job as a teacher, but now I was ready to start building my business as a coach so I could finally be home with my kids.

I did everything I thought I was “supposed to” do to build a business. I spent money on branding, business cards and a professional website. I created my coaching packages and was so excited to start working with clients.

Unfortunately, it didn’t take long to discover that being open for business didn’t mean any clients would actually come. I realized that while I was great at coaching, I knew nothing about building a business.

And so, I started a cycle of seeking and learning. I’d sign up for freebies, watch webinars and trainings, and convince myself I simply had to pay for one program after another because it would finally make my business work.

Over the course of several years, I’d repeat this cycle of starting up my business, trying to make it work, feeling discouraged when it didn’t work as I’d envisioned, and then pulling back to focus on family.

Fast forward to late 2016 when a friend I’d connected with online asked if I’d consider joining her team as a virtual assistant. It wasn’t something I’d previously considered, but it seemed to use a lot of my skills, so I decided to try it for a few months.

Those few months turned into a few years and as I worked behind the scenes of service-based businesses making multiple six-figures each year, I started to see what these business owners had in common.

They didn’t spend their time enrolling in course after course.

They didn’t follow some secret system.

They didn’t succeed with every new idea they tried.




They each had a clear vision for their business.

They set clear goals that aligned with that vision.

They built strategies to meet these goals, while strongly honoring their values and priorities.

They did their work (with their teams) to implement each strategy, step by step.

Throughout it all, they were 100% committed to their success. It wasn’t a matter of if they would succeed but how and when.

People say you’re the sum of the 5 people with whom you spend the most time. And when you work with people who are committed to success and building thriving businesses, it starts to shift your own beliefs of what’s possible for you.

Though I started as a VA thinking it would be a little income for a little while, after a couple of years, I started dreaming about how this little side business could succeed on a bigger scale. I expanded my vision, set goals that aligned with my vision, and figured out what I needed to do to reach those goals.

Over the course of a year, I transitioned from a part-time virtual assistant to a full-time online business manager with a virtual assistant agency, more than tripling my annual revenue – earning more than I’d ever made in a full-time job – and was fully booked with clients.

And yet, as I started working with more clients, I started to notice recurring themes with women in their first year or two of business. They’d sought out support because there was too much to do and they couldn’t keep up with it all. So they’d give the VAs on our team tasks and they’d be busy, but the business wasn’t moving forward. These business owners had all these ideas of what they were “supposed to” do, but they didn’t have a clear strategy. They struggled with self-doubt, feeling discouraged that nothing was working.

It hit me that the current solutions in the online space weren’t working. 


You basically had 4 choices. You could:

A. Sign up for a course or membership and hope their “one-size-fits-all” approach was the key to making your business work

B. Spend thousands on a coach who might help you figure out a strategy or your next steps, but it was still up to you to do the work

C. Join a mastermind and hope the experience and expertise of other members would help you figure out your path to success

D. Hire a VA to help with the day-to-day tasks, but it was still up to you to have a strategy and know what to delegate in order to move your business forward


And while I’ve tried all of the above at one time or another and had varying degrees of success, I think we can do better.

I believe you deserve a solution tailored to you, your business, your vision, and what you need right now.


A 6-month program for heart-centered women with service-based businesses, who are ready to build a sustainable business that supports the life they want to live.

The foundation of Business with Ease is your heart-centered work with your very own Business with Ease Success Team, otherwise known as your B.E.S.T. Friends in Business.

Your Business with Ease Success Team includes…

Your Business Strategist, who is here to hold your vision and help you set strategic goals that align with that vision. Together, we’ll craft customized strategies to ensure you reach your goals all while  setting up simple systems that allow us to do it all with ease.


Your Project Manager will take the lead in team management and delegating tasks for your business. Once we have a clear vision along with goals, strategies and systems, your project manager will set up day-to-day or project-based tasks in ClickUp, our virtual office space. Your Project Manager is in charge of delegating tasks to your VAs and will give you weekly and monthly progress reports, so you have peace of mind in knowing that everything is covered.


Your Virtual Assistants are here to support you with day-to-day and project-based tasks, helping to ease your workload and reach your goals, while freeing up more of your time and energy for the work you love and enjoying your life. And unlike traditional VA agencies where you’re assigned one VA to cover all of your tasks, our project managers thoughtfully delegate each task to a VA specializing in that task. This means your graphics are created by a VA who is gifted in graphic design and your copy is written by a VA who excels in writing. No matter the task, we’re committed to giving you our BEST.

Curious about the types of tasks with which our VAs can assist you?

Here are some ideas to get you started:

Email Marketing Management and List Building

Publicity and Partnerships

Social Media and Content Management

Client Services and Experience

Course Creation and Launches

Sales Funnels and Evergreen Sales Systems Set Up

Website Maintenance and Updates

Virtual Event Implementation

Together, we believe that…


you have your dreams and ideas for a reason and that if you can’t stop thinking about exciting new ideas for your business, it’s because we need you to bring this vision and work into our world.

… your unique gifts, ideas, and experience are the perfect combination to serve and support your right people.

your business is truly about serving others, that connection and commitment are the keys to building a thriving business, and you can absolutely build a business that makes an income and an impact.

Your Business with Ease Success Team™ is dedicated to supporting you and helping you bring your most inspired vision of your business to life.

With your Business with Ease Success Team™, you’ll have everything you need to finally create a sustainable business that supports you and the life you want to live. Our work together allows you to gain greater clarity and confidence, creating space for you to enjoy more time with your loved ones, while making the difference you’re here to make and doing the work that lights you up.

Business with Ease is intentionally designed to support you through two 90-day cycles. The first 90 days is dedicated to building a solid foundation for your business and the second 90 days is focused on building momentum.

Here’s how it works:

Step 1:  With your Online Business Strategist, we’ll start with a 90-minute deep dive, looking at what’s working in your business and what you’d like to change. This is the part where we get crystal clear on your vision and values so that everything we do aligns with what you want to create and what matters most to you.


Step 2:  In order to transform your vision into  your reality, we’ll need a solid plan, and so, together with your Project Manager, we’ll set 3 – 5 goals for the next 90 days. We’ll break down those goals into doable action steps and decide which tasks to delegate to help you confidently reach your goals with ease.


Step 3:  Once we have a plan, your Project Manager starts creating and delegating tasks to your virtual assistants in ClickUp, our virtual office space. While your PM takes the lead with team management, you’ll have peace of mind with weekly and monthly progress reports, so we can see how your business is moving forward and course correct as needed.


Step 4: While you’ll have the support of your PM and VAs in handling day-to-day and project-based tasks, you’ll also have ongoing support from your Business Strategist. Growing your business challenges you to grow, but between 1:1 calls and Slack support in between calls, you’ll have support every step of the way.


Step 5: After building the foundation of your sustainable business within our first 90 days, we’ll repeat steps 1 – 4 with a focus on building momentum to take your thriving business to the next level.

Business with Ease members receive:


  • 6 months of support from Becky, your Online Business Strategist
  • 6 months of support from your designated Project Manager
  • 6 months of support from your team of virtual assistants
  • 2 90-minute, 90-day planning sessions with your Business Strategist and Project Manager
  • 3 60-minute progress update meetings with your Business Strategist and Project Manager
  • 12 45-minute 1:1 strategy sessions with Becky to work on your current top priorities in your business
  • 10 hours of virtual assistant support each month (additional hours can be purchased if desired, but you’ll be amazed by how much we can accomplish in 10 hours)
  • Ongoing Slack support from your Business Strategist and Project Manager in between calls
  • Virtual office space in ClickUp to keep track of everything we’re working on as a team
  • Weekly check-ins from Becky, your Online Business Strategist
  • Weekly progress reports from your designated Project Manager
  • Monthly Business Stats updates from your designated Project Manager
  • Access to templates, checklists, swipe copy, other resources as needed


Your Investment:

One payment of $5,000


6 monthly payments of $897


Please note that this is a limited time offer for the founding members of Business with Ease™ and the price will increase soon.

Business with Ease is for you if…


you’re a heart-centered, service-based business owner, committed to making a difference through and beyond your business.

you know that building a sustainable business takes time and work, and you’re willing to do the work and put in the time and energy to build a business that works for you

… you’re a team player, this is your business, but you’re open to the ideas, experience, and expertise of others. You believe that greater success can be achieved by joining together.

…you’ve had a bit of success in your business – you’re not looking for someone to fix your business or magically make it work – you simply want your business to work better and to work for your life

…you’re open to the idea of growing through this process. We might challenge you to dream bigger, but we’ll be right there with you every step of the way.

Ready to Get Started?


Here are your next steps:

1. Click right here to book your free, no-obligation discovery call and answer a few intake questions. This will take a little time on your part, but the more information you share, the better I can understand what you need right now and how we can help.


2. Once you book a time, you’ll receive a Zoom link for our discovery call.  Keep this email in a safe place so that you can use it for our call.


3. Write down any ideas or questions you want to discuss in our time together.  Whether or not we work together, I want this time to be beneficial for you. If you take a little time to gather your ideas beforehand, I know you’ll get so much more out of our call.


4. Meet me on the call.  I like to think of these calls as a safe space for kindred spirits to connect.  My only purpose in this call is to learn more about you and what you need, in order to come alongside you with support and intentionality.  I hope you’ll come to our call with an open heart, excited to share your ideas.  


5. On our call, we’ll go over your business vision and goals. If we are a match for the support you need, I’ll invite you to join Business with Ease and answer any questions you may have about working together. We can also go over the onboarding process and what to expect as we start working together.



waking up each morning with peace of mind, knowing exactly what you need to do each day to move your business forward (and feeling like it’s all doable)

…shutting down for the day and actually being able to relax and enjoy your evening with loved ones because you know your priorities are covered.

…never having to worry about where clients are coming from because you have simple system in place that regularly brings in your absolute dream clients with ease (no more feast or famine cycle)

…never worrying about how you’ll get it all done, because you have a dedicated team committed to supporting you

….being able to take days and even weeks off from your business – and actually enjoy yourself- because you have steady cash flow and a fantastic team to keep your business running

…being able to step into those bigger goals and be of greater service – without overwhelm and without burning out

…being able to enjoy the life you want to live because you’ve built a sustainable business that works for you

It is all possible for you, but it all comes down to a choice.


This is your invitation to intentionally design your business to work for you.


This is your invitation to join Business with Ease™.

Earnings Disclaimer: We’ve taken every effort to ensure we accurately represent Business with Ease and the ability of this service to help you grow your business and improve your life. Each person’s results will vary. You alone are responsible for your actions and results which are dependent on personal factors including your skill, knowledge, ability, dedication, business savvy, network, and financial situation, to name a few. There is no promise or representation that you will make a certain amount of money, or any money, as a result of using our programs and services. Any earnings, revenue, or income statements are strictly estimates and there is no guarantee that you will make these levels yourself. If you have any questions, please contact our customer support team at: support (at) beckylytermccleery.com.


We believe that what makes you different is your superpower. 

We are committed to building an inclusive company from the inside out.